fbtechreview.comDEC 2019 - JAN 20208GIVE FIRST. THINK NEXT.AgTech startup companies have some common challenges that the other entrepreneurs regularly face, such as hiring personnel and raising capital, but there is one specific challenge that disrupts their journey gravely toward prominence. Their main customers, the farmers are reluctant to take risks on technology that could potentially affect their crop cycle profits. It is hard on the farmers' part as well because they generate revenue on a flat basis annually, and it would be a considerable loss margin for them if they lose revenue on their entire yield. Although farmers are willing to adopt new technologies that solve a real pain-point, they want it to be vetted.Being a worldwide network that helps startups to exceed, Techstars is a founder-friendly association that assists in building businesses. The AgTech space is wide open and has many opportunities that an entrepreneur can latch on. Leveraging data, managing food safety, and pest control are some of the areas that they should consider. Techstars' founders and their teams connect with other entrepreneurs, experts, mentors, alumni, investors, community leaders, and corporate partners who will help their companies grow in the AgTech space.Focus on the TeamWhen we invest, the main focus in on the founding team of the startup; we ensure that the team is competent, experienced, and shows a high degree of compatibility. Oftentimes, startups meet the mentors that we connect them with, and they help the companies in bettering in myviewBY BRETT BROHL, MANAGING DIRECTOR, TECHSTARS
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