19fbtechreview.comDECEMBER - 2020We're on a clear path to break the disposable bottle paradigm, while delivering healthier, fresher and more efficacious ingredientsIn addition to sustainability and e-commerce benefits, Vessl solves the problem for businesses desiring a longer shelf life for products, especially when exporting to different countries. With many natural and organic products there is a higher chance of active ingredients settling and separating and losing their efficacy. VesslTM offers a solution by purging oxygen from headspace and preserving the active content under pressure of an inert gas, in a UV protected chamber. This prevents degradation and frees users from the complicated mixing process associated with most concentrate refill formats. Due to such a unique value proposition, VesslTM has earned a legion of passionate and forward-thinking customers across the globe. For instance, one beverage company intends to leverage the Vessl closure to supply instantly prepared drinks to their customers. "Another problem we help solve is the degradation of colors, flavors and aroma. By storing these drinks in a protective cocoon, the natural ingredients in a complex drink with nuanced flavors, for example, will remain fresh rather than losing its essence and flavor quality. This is what makes the VesslTM technology stand out," Apodaca pointed out.Apart from beverage offerings, VesslTM is used in a prestige skincare product produced by the Artistry skincare division of Amway. It allows them to export their anti-aging serum to 32 countries around the world, while keeping the product quality perfectly intact. "They have some extremely effective anti-aging serums, but the challenge with getting these brands through the global supply chain is that ingredients like antioxidants have a very short shelf life, as short as 30 or 60 days. Without VesslTM, by the time the consumer gets the product, the ingredient may not have full efficacy. With VesslTM, we helped them achieve over a two-year shelf life on the same product," Apodaca states.Apodaca went on to mention that thousands of brick and mortar retail stores had closed in the years preceding the current global pandemic. A trend that is accelerating as a result of the pandemic. This has played a vital role in the growth of e-commerce activities across the globe. In such a scenario, it has become a challenge for Consumer Packaged Goods companies to handle the increasing customer pressure and seamlessly deliver bottled products through e-commerce. VesslTM enables such brands to eliminate the shipment of large containers and more efficiently meet customer demands, while reducing transport costs.What's more? Vessl, Inc. has a group of sales and marketing experts who help clients build a customer base and bring their products to life. That's why, even during the Coronavirus outbreak, the company has witnessed a surge in sales. Apodaca believes that the demand for their technology will continue to increase in the coming years due to the rapidly changing marketplace and pressure to offer sustainable and e-commerce ready solutions. The company is working with some of the largest Consumer Packaged Goods companies in the world to further expand its footprint. "The proof is in the pudding. The VesslTM closure is being used on brands that are performing well and sold in 50 countries. At the top of our list is sustainability, minimizing waste and doing all we can to help save the planet. We're on a clear path to break the disposable bottle paradigm, while delivering healthier and more efficacious ingredients," Apodaca concludes.
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