19fbtechreview.comDECEMBER - JANUARY to innovation. We need to stay on top of the most current trends and projections and have to anticipate what may come next. We are extremely fortunate that the coffee industry is a collaborative organization. We are closely tied to the National Coffee Association (NCA), whose focus is to serve, advocate, and connect. The NCA has represented the U.S. coffee industry from crop to cup since 1911 making it one of the oldest trade associations in the nation. And for good reason! Membership is comprised of companies across the coffee industry representing more than 1,694,700 jobs in the US economy. Customers and competitors come together for a common cause ­ to collaborate and keep ahead of the latest legislation, regulatory, and compliance practices, as well as coffee and health research and volunteer opportunities.So, through programs like these, Massimo Zanetti Beverage USA can learn and collaborate with other companies, plus we partner with our supply chain and equipment vendors who also share their latest and innovative features that will help meet stringent quality and food safety regulations and trends. 4. As a thought leader, what are some of the technological advancements that you would like to see implemented by other beverage companies?I think we do pretty good as a whole, but maybe more of a focus on break-out sessions at industry events would be helpful. There is always more information to share and an opportunity to connect and meet new people we've found through networking events and education sessions are the best way to do this. 5. As an ending note, what is your advice for other senior leaders and CXOs working in the food safety arena? It is very important to stay ahead of the new food regulations that the government (FSMA) will be implementing and understanding how it affects your company is critical ­ and making sure the entire company is aware and can support the new initiatives make it a lot easier. You can't wait until the deadline for implementation so everyone needs to be aware and on board up front or it will end up costing your company more from a resource standpoint, which will not only put your business at risk but also your customer base. Dorothea HescockIn this rapidly evolving era of technology, it is important for us as an organization to be flexible in our ways of working and drive a test and learn culture
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