fbtechreview.comFEBRUARY 20208in myviewAt Amazon, we strive to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online. As we grow our selection and business to delight our customers, we also encounter complexity as we operate as a brand owner, a retailer, or as a supplier. We solve this complexity by constantly innovating on behalf of our customers to better serve and protect them, and we have implemented technological solutions within food safety for relatively straightforward tasks like slicing deli meat, as well as complex tasks like ingesting customer feedback and executing food recalls. We look at a high-risk process or LEVERAGING TECHNOLOGY AND AUTOMATION TO KEEP OUR CUSTOMERS SAFEevent and ask how we can eliminate the risk while driving innovation that reduces the chance for human error.Listening To Our Customers at ScaleWe invest heavily into mechanisms to listen to our customers and detect when something has gone wrong. We make data-driven decisions but also respond rapidly to customer anecdotes. On the rare occasion when data and a customer anecdote disagree, we work on a solution with the tenet that our customer is right. Through automation, we aggregate 30 million pieces of customer feedback a week globally in over 40 languages. BY CARLETTA OOTON, VICE PRESIDENT, HEALTH & SAFETY, SUSTAINABILITY, SECURITY & COMPLIANCE, AMAZON [NASDAQ: AMZN]
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