19fbtechreview.comJANUARY - FEBRUARY 2026 Lead management tools enable sales teams to pursue new accounts and effectively manage ongoing relationships. Brands can also run targeted promotions and catering-specific marketing from inside the system.Monkey supports the back office as well. Its integrations with POS, accounting and inventory systems keep financial records clean and reduce manual entry. A data insights module rounds out the loop by showing what sells, which stores execute well and where refinement is needed.Backing the technology is MONKEY's advisory support. The team recommends menu design, production methods, and best practices for corporate outreach.The impact is visible in client transformations. The median MONKEY customer more than doubles catering sales within four years of onboarding and typically sees catering EBITDA 20x their investment in MONKEY. Over the past ten years, MONKEY has worked along a major large Mexican food chain, helping them scale catering from a $10 million business to over $150 million (franchisees seeing $15­20K in catering volumes per month per store). A mid-sized sandwich brand increased its revenue from catering from three percent to 15­18 percent after adopting MONKEY.A Technology Reboot for Scalable CateringSuccessful outcomes set the stage for a pivotal chapter in MONKEY's history. After five years under ezCater ­ a catering marketplace - MONKEY became fully independent in April 2025. This has allowed to MONKEY team to be a neutral, first-party focused technology partner that helps unlock direct ordering, the most profitable source of catering volume.Independence also created room for renewed investment across the product stack. Recent releases include a refreshed online ordering site, natural voice AI agents for inbound/outbound customer calls, a revamped guest outreach module, and a new handheld app is on the way for store teams that deliver first-party catering orders themselves.All these tools align with MONKEY's mission to help partners run efficiently and sell more. That mandate shaped the first twenty years of the platform. The next twenty will move faster, with more advanced technology and a greater emphasis on intelligent automation. Ben Pidduck, CEO
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