fbtechreview.comJUNE 20198in myviewIn almost every industry today, customers are demanding more from the brands they love, including convenience and ease. In retail and banking, customers want a seamless experience regardless of the channel. In food and beverage, customers are demanding reduced wait times and technology options, such as cashless payments, mobile ordering and more. But what would this look like on a grander scale, as in the case of a sporting stadium?The goal of sports stadiums is to put butts in seats and keep guests ordering food and drinks. As such, stadiums need to offer fans the conveniences that will keep them coming back for more.From massive jumbotrons to interactive social media campaigns, stadiums are already foraying into futuristic technology offerings to keep fans engaged. As stadiums continue to push the envelope, it's critical that they do not overlook concessions as a key area to keep the fan of the future satisfied. Understand What the Customer WantsToday's customers, especially fans at sporting events, are not only willing, but extremely interested in making food and beverage purchases while at the stadium. The purchase of a hotdog and a beer is part of the fan's overall game-day experience. According to Oracle's recent Stadium of the Future study, over 80 percent of fans globally have purchased food at a game within the last 12 months and over 83 percent stated that they purchased at least one beverage.However, 72 percent of fans cite issues with their food and beverage experiences, such as slow service and extended wait times for concessions. These issues are resulting in a huge portion of lost stadium revenue, not to mention negatively impacting the fan's game-day experience. What Does this Look Like in a Stadium?For high-profile sporting events, such as the Kentucky Derby, which hosts approximately 170,000 people each year, it is imperative that food and beverage operators have their The Jetsons' Stadium of the FutureBY JEFF PINC, AVP SALES, SPORTS AND ENTERTAINMENT, FOOD SERVICE MANAGEMENT, GLOBAL ACCOUNTS, ORACLE
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