MARCH 202119numerous bakeries. By automating the process, the company has reduced the occurrence of variable results in the bakeries caused due to the manual ice weighing process. Further, Morris & Associates has been able to replicate the success of the same technology in other industries, including fruit and vegetable and fish. The uniqueness of Morris & Associates' solutions stems from their adaptability and flexibility, which also accelerate the implementation. Yet another winning differentiator for Morris & Associates is its more than 70 years of experience in developing chilling, refrigeration, and ice production equipment and a culture of innovation and analytical thinking that it has cultivated over the years. The company's agility allows it to develop and deploy major product redesigns in months where the industry standard is normally measured in years. However, nowhere is quality ever compromised. In fact, Johns says, "Every day, Morris & Associates strives to build equipment that is easier to operate and harder to break."Johns goes on to mention that Morris & Associates is an ESOP (employee stock ownership plan) company, and each member is committed to continuously enhancing the company's product and services. While the company intends to extend its process cooling knowledge into other markets, it has no intention of changing its ownership pattern in the coming days. Rather, Morris & Associates will focus on strengthening its existing capabilities and delve deeper into its area of expertise.With each new endeavor, Morris & Associates continues to pen new chapters of its ongoing success story. Since its inception, the company has been delivering its innovative process-cooling solutions to help poultry producers across 50 countries achieve unprecedented results. Today, it has already carved a niche for itself in the market, developing superior-quality immersion chilling and other poultry chilling solutions. Led by an unwavering zeal for innovation, the company is laser-focused on designing improved chillers that can operate more efficiently without increasing the square footage.
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