MAY 202119Affinitus has been serving the food service industry since the early 90's when traditional wholesalers switched to offer delivery services, gradually growing into national delivery companies. "We are proud of the achievements of our clients and glad that our comprehensive software solution contributes to their success. Their continued success is a measure of our success too," remarks Hardy. Affinitus' partnership with OSOLOCAL--a renowned fresh produce supply business across the UK--is a testament to this. OSOLOCAL fulfills national supply contracts using local suppliers to reduce food miles and deliver a more bespoke and enhanced level of customer service. Affinitus enabled the company to leverage a central system that works across the cloud so that suppliers can access the system, see their orders, and integrate with their own systems seamlessly. Many suppliers have now implemented Chefserve after evaluating its efficacy in improving efficiency and profitability. Affinitus continues to expand and has completed a major recruitment drive last year in the UK-based head office as part of its expansion strategy. The company has recently appointed Andy Makeham as the CEO in the U.S. to accommodate the interest in its software products around the world, growing the business further. Alongside, with unfading enthusiasm and passion, Affinitus continues to develop its market-leading product to strengthen its position in the industry. Affinitus' Foodlogik, used by almost 100 production-based clients for food products ranging from pies, cakes, and bread to ready prepared meals and sauces, is now becoming essential for traditional food service companies. These companies may also need a recipe-based system for prepared products such as fruit salads, mushroom mixes, etc. To this end, Affinitus plans to advise them on the best possible solution. "Technology has finally caught up with what our customers need to achieve, and Affinitus is taking full advantage of this with the latest developments in its software," concludes Hardy. We don't just write software as per the present business needs but we meet our clients regularly to develop advanced solutions that help them thrive in the food service market
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