Welcome back to this new edition of Food and Beverages Tech Review !!!✖
fbtechreview.comMAY - 20228in myviewDigital transformation has accelerated over the past several years and encompasses a wide range of developments across numerous industries, from cloud communications and remote work to proprietary platform development. For food and beverage, digital transformation is changing the industry's supply chain, sales methods, product invention, and product production. Several impactful changes include industry modernization through online business-to-business (B2B) marketplaces, new opportunities through virtual events, and the use of data & business intelligence software to uncover insights to help companies stay competitive. Growth of Online Food MarketplacesDigital transformation and adoption within the food and beverage industry has resulted in a demand for online B2B food marketplaces. These marketplaces, created by small startup organizations to national scale distributors, provide easier access to an ever-expanding portfolio of diverse and innovative products through a simplified, digitally-enabled supply chain. According to a McKinsey 2021 report, there's a shift in purchasing attitudes among B2B decision-makers, with the survey noting "Notably, 70 percent of B2B decision-makers say they are open to making new, fully self-serve or remote purchases in excess of $50,000."BY BRIAN WILKINSON, CHIEF INFORMATION OFFICER, KEHE DISTRIBUTORS < Page 7 | Page 9 >