fbtechreview.comMAY 20228in myviewThe challenges across supply chains haven't changed much in the past several decades ­ the challenge is having the right product in the right place at the right time and at the right cost. As digital technology and capabilities continue to evolve, we need to embrace and leverage these capabilities to remain agile and better meet our customers' needs.At Kellogg Company, we're committed to providing world-class customer service. In fact, it's foundational to our success and one of four growth pillars ­ the Deliver Perfect Service & Perfect Store pillar ­ in our Deploy for Growth Strategy, our framework for unlocking top- and bottom-line growth, now and into the future. To earn our spot in the marketplace, be a preferred partner and enable profitable growth for our business and for our customers, we must rise to the occasion as innovators and thought leaders. We know that leading in the digital space is key to our ability to execute with agility and win in the market. In this rapidly evolving era of technology, it is important for us as an organization to be flexible in our ways of working and drive a test and learn culture. We've been automating our factories for decades and have now embarked on a multi-year digital transformation journey to build and deploy key digital capabilities around the globe. These provide us with next generation data & analytics to improve our ability BY REUBEN CALOW, VICE PRESIDENT, GLOBAL KWS AND DIGITAL SUPPLY, KELLOGG'S (K:NYSE)AS TECHNOLOGY EVOLVES, SO SHOULD THE SUPPLY CHAINReuben Calow
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