19fbtechreview.comNOVEMBER - 2021Our biggest differentiator is that we are going beyond just allowing clients to order by the menu to enable them to order by text as wellretain more customers. Furthermore, unlike other ordering systems, SOOP offers several levels of "nested" add-ons for certain items that help guide end-consumers through the ordering process for more accurate orders. This means the add-ons of menu items can have add-ons themselves.Coupled with its robust capabilities, SOOP offers features like curbside pickup and even a visual pizza builder for easy pizza ordering. This allows a customer to choose the toppings and their corresponding sides of the pizza more easily than any other online ordering system. These features deliver an easy and fun experience for clients while ordering their food. SOOP handles the entire delivery scheduling process via their partnership with a delivery management system and allows customers to easily track the deliveries. This delivery management system allows the restaurant to manage their own delivery drivers or outsource to Postmates/Uber or DoorDash without paying the high commissions associated with their services. SOOP also offers dashboard reporting capabilities that allow operators to view important order statistics and track customer tickets, which results in better business outcomes. Despite being a relatively new player, SOOP has already established a strong foothold in the online food ordering space. From its initial days, the company has emphasized developing and improving its solution rather than just marketing it. SOOP has previously launched a few beta versions of its interface, which has shown remarkable success with restaurants using it. Even with the pandemic affecting the business, SOOP has acquired some very promising leads that have grown multifold. Apart from this, the company has also conducted several polls which show how well consumers have responded to its product. Looking ahead, SOOP will be creating more of a statistics-based infrastructure rather than a review-based one to eliminate the biases that exist in the industry. The company will also include more reservations and convenience features wrapped around text message commands. "Our current focus is on improving the capabilities of our solution. With our exemplary online ordering tool, AI engine, and method of placing order, we are looking to expand to other application areas, including groceries and hospital. We ultimately want to become more of a concierge for the consumers," concludes Rotbard.
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