Brandjam

When the pandemic reshaped how beverage alcohol brands connected with consumers, access expanded faster than insight. Direct-to-consumer channels accelerated, regulations eased, and distilleries became both experiential destinations and digital storefronts. Yet as transactions increased, a deeper inefficiency emerged. Brands could sell, but they struggled to connect experiences, data, and demand into a system that sustained growth. Brandjam was founded to close that gap.

What problem did Brandjam identify as limiting sustainable growth for beverage alcohol brands?

Built specifically for the beverage industry, Brandjam is a platform that centralizes fragmented data sources, captures first-party consumer insights, and connects those insights directly to sales, retail, and distribution execution. The result is a modern operating layer that allows brands to move faster, see demand more clearly, and turn consumer interactions into measurable growth.

How did Brandjam’s founder experience shape the platform’s approach to industry data challenges?

View from Inside the Industry

Brandjam’s origins are closely tied to founder Dan Robbins’ experience inside the system he set out to modernize. Trained as a data scientist, Robbins spent over a decade in the beverage alcohol industry, including serving as the Head of Data Science at Brown-Forman and Head of Commercial Analytics and Data Strategy at Provi. These positions offered firsthand exposure to how major brands approached strategic decision-making.

“Data from Nielsen, VIP, and NABCA was rich, but fragmented systems made insights slow and outdated by the time decisions were made,” explains Robbins.

As new consumer touchpoints emerged, E-commerce platforms, distillery visits, tastings, and live activations generated valuable digital signals that largely went unused. Brands prioritized transactions over relationships, treating consumer engagement as a momentary interaction rather than a long-term asset to be transformed into lifetime value.

What does Brandjam mean by experiential e-commerce within the beverage alcohol ecosystem?

Connecting Experiences, Commerce, and Data

Brandjam was built on a simple premise. Every consumer interaction creates value beyond the point of sale.

The platform integrates industry standard data feeds from VIP and NABCA with first-party consumer data captured through experiential touchpoints, using Brandjam’s proprietary mobile app. E-commerce transactions, digital check-ins, email and phone opt-ins, and location signals are centralized into a single data warehouse. From there, brands can activate insights across marketing, sales prioritization, and retail expansion.

Brandjam refers to this model as experiential e-commerce, where tech-enabled experiences, data, and commerce operate as one.

Robbins explains “Brandjam’s approach transforms experiences into growth engines. A distillery visit becomes the beginning of a lifetime relationship. An online purchase becomes a signal for where sales teams should focus. Digital demand and physical availability are aligned within a single system.”

How has Brandjam improved data capture efficiency and attribution for distillery partners?

From Operational Friction to Measurable Results

Brandjam’s distillery partners illustrate the impact. Before Brandjam, manual, survey-based check-ins took several minutes per visitor, creating friction and limited insight. After implementing Brandjam’s self-serve digital ID verification kiosks, check-in time dropped to under 30 seconds.

Within six months, one distillery partner had captured more than 12,000 verified consumer profiles, along with associated demographic insights. This data now fuels targeted marketing, limited releases, and direct-to-consumer sales, providing clear attribution between on-site visits and online purchases.

Built for What Comes Next

Brandjam positions itself not as a marketing tool or events solution, but as data infrastructure, designed to complement and supercharge a company’s current tech stack. Its platform aligns sales and marketing around a single, actionable view of the consumer while respecting the regulatory realities of beverage alcohol.

In a market where access alone is no longer a competitive advantage, progress comes from speed, clarity, and effective execution. Brandjam exists to help brands connect the dots and move from reacting to demand to shaping it.