Nabaco^®

If one has to purge the refrigerator drawer of rotten fruits every few weeks, imagine what goes on at a grocery store. But now there is a way to keep fruits fresh longer––in a natural way––with NatuWrap^®, a novel barrier technology. The ingenuity and science-backed approach of Nabaco® is behind this groundbreaking innovation.

Nabaco^®’s clean proprietary barrier technology, unlike traditional wax coatings, uses natural particle science combined with tree-extracted polymers. This innovative combo creates a thin but robust barrier on the produce’s surface, preventing water loss and oxidation. The coating is so thin — only three to four microns — that it’s essentially undetectable. It also washes off easily with water, allowing consumers to enjoy fruits and vegetables as if they were freshly picked.

Through Nabaco^®’s technology, the shelf life of fruits is significantly extended. Fruits that last only two or three days with conventional coatings can remain fresh for up to 12 days with Nabaco^®’s method.

The innovative solution also effectively reduces scuffing on delicate fruits like pears, enhancing their visual appeal and extending their freshness while improving profitability for growers. This is particularly beneficial for produce growers and packers as ensuring the produce reaches retailers in peak condition without cosmetic flaws such as scuffs or bruises is crucial. Any decline in quality can lead to discounted sales or outright rejection of shipments.

Nabaco^® yielded tangible results for a client who faced scuffing issues on pears. They got not just one extra shipping day as requested, but two days, and saw a 50 percent reduction in scuffing with NatuWrap^®.

There’s more to Nabaco^® than its revolutionary barrier technology––it fits into existing packing operations. This ease of implementation holds high value for growers and packers, given that the cost stays on par with existing wax-based alternatives. It is by far the most cost-effective method of extending the shelf life of fruits.

Guided by the insights of Gary Beall, PhD, the company’s co-founder and CTO, Nabaco^® emerges as a leading innovator and solution provider to address a pervasive issue––nearly 40 percent of all produce never makes it to the dinner table.

From farm to retail to refrigerator, fruits travel a long way through the supply chain, so preserving their freshness and texture is crucial to minimizing wastage. NatuWrap^® presents a potent solution ensuring that 40 percent of the produce that usually ends up in landfills reaches its destination, promoting a viable way to mitigate world hunger.

“Our main objective is to increase the shelf life of fruits and vegetables by applying post-harvest techniques as they move through the supply chain,” says Beall.

While the company’s core mission focuses on reducing food waste by extending shelf life, the ripple effects are profound––from mitigating world hunger to lowering greenhouse gas emissions.

Additionally, the company maintains a competitive edge by having a team of seasoned experts with deep-rooted industry knowledge. Beall himself is a trained material scientist and the brain behind the technology. He takes great pride in the R&D team at Nabaco^®, relentlessly researching and pursuing excellence with their one-of-a-kind innovation. There is also a talented sales force with extensive experience in the fresh produce industry.

Such a fusion of tech innovation and industry wisdom shapes the company’s organizational culture. It’s no surprise that Nabaco^® continues to script success stories for its clients.

Nabaco^® is a mission-driven enterprise that combines technological ingenuity with deep industry knowledge. With its keen focus on client needs, practical solutions, and a team that brings together science and technology, the company is solving today’s problems and helping create a more sustainable future for everyone.