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In a bid to solve this problem, UK-based Pepper has developed a one-stop-shop solution that allows hospitality companies to enhance their staff and customer experience by simplifying ordering and payments, improve operational efficiency that in turn drives revenue and brand loyalty, and execute effective marketing campaigns.
Pepper’s robust platform, built for mobile and web, has a host of innovative customer-facing capabilities and features that broadly cater to two different hospitality segments. “The typical needs of coffee shops, QSRs, and cafés with counter service are pre-ordering and loyalty capabilities,” says Charles Hall, CEO of Pepper. “Pepper drives new traffic through additional ways of people buying products through pre-ordering while effectively reducing the queue time.” Alongside, the platform enables the merchants to give loyalty points and stamps along with coupon codes for different membership levels, which helps in creating a loyal fan base.
On the other side of the equation, for bars and restaurants that offer seated services, the app creates a digital bar tab that facilitates an order to table and splitting of the bill among the group of guests.
Pepper’s design approach takes inspiration from iOS and Android’s apps, creating a familiar pattern for users that allows each merchant’s branding and content to shine through. “On the merchant front, we make it very easy for them to manage their application, rewards, offers, and also segment their customers,” states Hall. Pepper’s platform enables better customer segmentation by understanding the customer’s buying behaviour through the orders placed and looked at and actions on the platform. The segmentation provides insights to the merchant and helps in keeping the interface to the customer fresh and relevant. Based on the insights, the content can be personalized to a particular customer segment. In addition to opening a constant dialogue, this enables the merchant to push innovative products tailored to the customer. Moreover, Pepper makes it easy for merchants to get reports from its platform, or they can plug in their BI tool via an API.
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Company
Pepper
Management
Charles Hall, CEO
Description
Pepper provides digital solutions to a diverse range of companies across hospitality segments, helping them grow brand loyalty and revenue by redefining customer engagement. Pepper has developed a one-stop-shop solution that allows hospitality companies to enhance their staff and customer experience by simplifying ordering and payments, improve operational efficiency that in turn drives revenue and brand loyalty, and execute effective marketing campaigns. Pepper’s robust platform, built for mobile and web, has a host of innovative customer-facing capabilities and features that cater to different hospitality segments. Pepper’s platform enables better customer segmentation by understanding the customer’s buying behaviour through the orders placed and looked at and actions on the platform