Adapting to Change: The Importance of Modern POS Systems for Restaurants

Fremont, CA: Restaurant operators focus on increasing order volumes, improving operational efficiency, and integrating systems. However, many continue using legacy systems with on-premise hardware. Migrating to cloud-based POS solutions could alleviate daily issues and improve connectivity among digital products. Cloud-based systems enable robust data capture, enhancing efficiency and creating a personalized customer experience.

Centralizing all Point-of-Sale Tasks

Over the last few years, operators have adopted an omnichannel strategy for dining experiences. Orders are placed via many digital channels, ranging from dine-in and take-out to curbside and delivery, adding complexity to POS systems or failing to connect to them at all. This also occurs as restaurants strive to offer more tailored, rewarding experiences for guests by introducing additional marketing methods like coupons and brand loyalty programs.

Restaurant owners and managers aim to consolidate all channels and offerings into a single location accessible at any time and from any location, reducing the hassles of managing many systems and increasing organizational flow. Furthermore, with a cloud-based POS, frequent system updates can be delivered remotely, and new offerings or ordering channel settings can be instantly standardized across all locations. Streamlining point-of-sale processes like this saves owners and operators time by reducing the need to upgrade on-premise physical hardware through automatic updates and site standardization.

Personalized Dining Experience

Diners today want a personalized experience. Data is the secret sauce for delivering a customized experience to each consumer. Many operators need help owning customer data. Instead, this information is kept by third-party apps or delivery partners. Customer data is more centralized when POS systems are upgraded to a single cloud experience. This allows operators to transform insights about ordering behaviors into customized dining experiences for in-person and online diners. Knowing more about customers, such as whether they prefer contactless delivery, order add-on sides and sauces regularly, order specific dishes more frequently, or have allergies or dietary restrictions, all contribute to a more personalized experience. 

Comprehensive View of Front and Back House Operations

Any restaurant operator, employee, or owner understands that front and back-of-house operations are drastically different but must collaborate. Adopting a cloud-based POS will unify front and back-of-house operations, from managing orders, sales, coupons, and loyalty rewards to back-end activities like food inventory management, scheduling, and payroll -- creating a cohesive environment across all locations and operation touchpoints is critical. With a cloud-based POS system, operators can simplify operations throughout their institution to decrease inefficiencies and better understand everything going on in their business. In transitioning to a post-pandemic culture, restaurateurs face inflation, supply chain bottlenecks, labor shortages, and an impending recession. Streamlining procedures will help owners retain their company's low margins.