CIO Insights On Role Of E-Commerce In Innovative Grocery Packaging and Delivery

The food industry is undergoing rapid changes with the emergence of innovative packaging solutions for fresh grocery products.

FREMONT, CA: One preferred method to attract customers in the food industry is through packaging as companies are coming up with their innovative packaging solutions. These companies specifically focus on the design and graphics to present their customers with attractive packaging. Recently, many products ranging from apparel, electronics, and books to food and groceries, are sold at a higher percentage than before due to their unique packaging. In this world of online shopping, when consumers do not readily accept online grocery shopping, packaging innovations can make grocery shopping online more appealing.

Still, many consumers have not shifted to online grocery shopping as they have adapted to e-commerce. They are less willing to pay more for essentials like groceries because they wish to pick fresh items on their own. When purchased online, these items are spoiled during spill or damaged in transit, and the e-retailers are tackling such challenges with packaging. They are exploring new solutions like delivery drones or cashier-less stores.

Smart and intelligent packaging solutions are those that adapt to the changing environment while preserving freshness, quality, and taste. In meal kits, gas scavengers existing in sachets, films, and enzymes can be allowed to react with gases in a variety of ways, thereby preventing degradative actions. Other active packaging solutions include antimicrobials, smart labels, and biosensors.

Also, according to a new report from The Freedonia Group, advances in film technology are driving a leap in the packaging option from heavy, rigid materials like glass to more flexible options like recyclable polyethylene or biodegradable polylactic acid that can be easy for shipping. These innovative materials not only improve efficiency but also boost sustainability and create value.

Products with opportunities for growth include lightweight products, fully recyclable packaging, labels that better communicate product quality information, child-resistant and regulation-complicit packaging for edible cannabis and Cannabidiol products, and resealable closers for multiple-serving packages.