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Food and Beverages Tech Review | Tuesday, August 11, 2020
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Applying technology in a restaurant will not only increase customer satisfaction but also enhance the entire operations.
FREMONT, CA: Restaurant businesses need to create and implement efficient strategies to succeed, generate better customer value, create more manageable costs, improve their reputation, and also promote higher staff productivity. However, many restaurant operators might feel that creating strategies to uncover the remaining gaps in running a restaurant efficiently can be a waste of time.
The operators must consider the benefits of strategies for the betterment of their restaurant. However, here are some ways through which restaurant owners can increase efficiency and customer satisfaction.
Generating Staff Efficiency
The restaurant owners must also consider taking the opinion of their employees about the problematic areas because by doing this, the chances are high that it will provide an answer to the issues. In most cases, when the employees do not feel heard, they tend to shut down, and a problem arises. If the employees maintain a proper attitude and communicate starting from the head chef to front of the house host, along with the high school juniors sweeping the floor will enhance the operations of the restaurant. It can provide better service to the customers.
The staff inefficiency challenges include:
• Increase in staff turnover
• Stressful shifts that will raise safety risks
• The decrease in staff performance
• Communication gap among the teams
One of the technologies that can demonstrate how management can value the time for their staff is a point of sale (POS). If the servers are already accustomed to the POS system, then when they are hired in a restaurant, it will become easy for them to operate smoothly.
A restaurant already using POS can enhance their organization by applying techniques that create on time saved by the point of sale. Several varieties of POS can also help to automate the kitchen by providing the front house staff with the tools that will develop guest management.
Ensuring Guest Satisfaction with Efficiencies
Customers can get easily irritated if they have to wait for long hours in a crowded restaurant only to realize that their reserved table has been double-booked or booked for the wrong time. The restaurant companies must seek the help of technologies if these types of situations frequently occur. The guest management platform can be helpful and can improvise the problematic areas and increase guest satisfaction.
The following are some of the problems that a restaurant can endure without a restaurant management platform.
• Not able to respond rapidly to the guest complaints
• Not capable of administering online reservations
• The confused and messy wait staff
• Deteriorating guest traffic
How Restaurant Operational Edges can be Enhanced
When a restaurant wants to generate a smarter and efficient operation, it must start by recognizing the areas in the hospitality industry that have the maximum potential for development.
• Efficiency among the business as a whole
• Increase restaurant staff efficiency
• Enhancing customer satisfaction
When the owners can successfully recognize the operational gaps, they can discard them to improve the overall procedure. The operators will have some knowledge about the areas where most of the energy, time, and product get wasted, but it may not be possible for them to have detailed knowledge. Therefore, in such situations, it becomes necessary to obtain inputs from the employees as they tell the issues accurately. The owners can also ask the employees about the process in which they can improve the operational system of the restaurant, and it will also increase their value as a team.
Applying Automated Kitchen
Here are a few issues that restaurants experience for not having an automated kitchen.
• Failure to focus on recent restaurant trends like off-premises dining
• Meager stock management and rotation
• Outdated inventories
• Insufficient prediction of stock levels
With the increasing competition among the restaurants in the market, it is necessary for the owners to apply automation in their kitchen and also invest in various technologies that will help them to operate smoothly and also increase customer satisfaction.
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