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Food and Beverages Tech Review | Friday, September 29, 2023
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This article looks into the factors that affect the production and sales of poultry farming.
Fremont, CA: Over the past few years, shifting consumer behaviors have revolutionized the food industry. The 2010s saw a rise in popularity for chicken. Additionally, consumption has accelerated over time. The factors which affected the poultry production include:
Transparency Gained Significance:
The well-being of animals used for food became a significant problem during the 2010s due to harmful public relations initiatives by animal rights organizations. The majority of the respondents of a survey by the US Farmers and Ranchers Alliance said it was crucial for them that restaurants and supermarkets disclose information about the methods used to grow and raise their food.
As a result, several poultry growers and dealers tried to increase transparency regarding the care, handling, and feeding of birds.
There were Numerous Plant-Based Possibilities:
Ten years ago, vegans and vegetarians were the leading consumer group for plant-based cuisine. Almost 90 percent of consumers of plant-based proteins today do not consider themselves vegetarians or vegans. Flexitarians cite environmental and health issues as justifications for cutting back on meat intake but not altogether quitting it.
Technology Has Affected How People Eat:
With the rise in popularity of smartphones, new apps have made it simpler and more convenient to order meals from any restaurant imaginable, meal kits delivered to the doorstep, and groceries. Fast-paced lifestyles and hectic schedules have increased consumer interest in takeout, making up over 25 percent of all restaurant industry sales.
Organic and Antibiotic-Free Have Gained Popularity:
Demand for organic and antibiotic-free poultry has skyrocketed in the last ten years. The Organic Trade Association reports that organic food sales have more than doubled in past years.
Consumer attention has been drawn to antibiotics in chickens raised for human consumption due to worries about microorganisms resistant to antibiotics. Tyson Foods, a manufacturer of chicken, has switched all of its products to "No Antibiotics Ever."
In short, over the years, the production and sales in poultry farming have witnessed a drastic change due to these trends or factors.
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