Provi Collaborates With Bevstrat To Help Emerging Brands Grow

The collaboration will result in a comprehensive solution for small and developing firms, utilizing Provi's powerful capabilities for online product promotion and BevStrat's on-the-ground approach.

Fremont, CA: Provide an online marketplace for the beverage and alcoholic beverage industries. Provi's sophisticated online marketplace increases efficiency and communication for on- and off-premise customers, distributors, and suppliers in important markets across the United States. By 2022, 10 percent of licensed shops in the United States will be on the market. Provi partnered with SevenFifty in 2022 to create a robust ecommerce marketplace and distributor toolkit to streamline operations for licensed merchants, distributors, and their sales agents.

Provi has collaborated with BevStrat. BevStrat, founded in 2015, is America's largest third-party sales force for adult beverage businesses. BevStrat uses analytics, geofencing, and boots on the ground to select the finest accounts for its supplier clients, employing over 50 years of total beverage experience.

The collaboration will result in a comprehensive solution for small and developing firms, utilizing Provi's powerful capabilities for online product promotion and BevStrat's on-the-ground approach.

The collaboration is part of Provi's bigger drive to help the beverage industry through major retail, distributor, and supplier projects. The rise of craft brands across the United States has been critical in driving overall expansion in the beverage alcohol market. However, with dozens of alcohol products on the market, artisan makers have struggled to gain exposure and market share. Through their combined capabilities across digital and person-to-person contacts, Provi and BevStrat fulfill the demands of budding companies.

Provi's supplier program and solutions expand businesses' digital presence. The firm employs a consultative method to improve online brand recognition for both on- and off-premise stores. Provi also collaborates with suppliers to ensure specific product descriptions are up to date, robust with information and correct in terms of availability.

BevStrat, founded by industry veteran Brian Rosen, is an addition to supplier and distributor sales teams. BevStrat collaborates closely with its distribution partners to help burgeoning craft wine, spirits, and beer firms' go-to-market sales teams and strategies. Since its beginning, the firm has successfully helped launch over 300 brands in numerous regions, producing over $5 million for distributors. In addition, BevStrat pioneered sales tactics for products such as Rabbit Hole, which now has a big national reach and is part of Pernod Ricard's American whiskey portfolio, in collaboration with distributor sales staff.

Provi's collaboration with BevStrat is an extension of the company's continuous efforts to help major organizations in the beverage alcohol industry, including DISCUS, WSWA, NBWA, and the Massachusetts Restaurant Association.