Ross Breeders, Zambia's Preferred Broiler Chicken Supplier, Joins with Cellulant to Digitalize Payments

Tingg offers businesses streamlined payment tools and processes for managing their payments.

FREMONT, CA: The poultry sector in Sub-Saharan Africa has risen quickly during the last decade, gaining growing local and international attention. Africa's poultry investment has increased significantly since 2017, following a temporary halt in 2016 driven by economic turbulence in mineral- and oil-dependent countries. During that time, various groups became interested in developing businesses supporting contemporary poultry retail and breeding.

Ross Breeders Zambia's product range is based on world-class genetics for their Ross 308 Broiler chick and proven product performance in both the Nutri Feed and Supreme Chicken lines, making Ross Breeders Zambia's poultry industry partner of choice. They have a retail sector that operates 30 stores across the country, including Copperbelt, Mongu, Livingstone, and Kasama. They were searching for a partner who could assist them with digitizing their payments to gain visibility over their sales and lessen their reliance on cash, particularly during these times of COVID. Cellulant was chosen as that partner.

Cellulant has just launched Tingg in Zambia, a single integrated digital payment system. Tingg provides businesses with more straightforward payment tools and processes for managing their payments. As a result, companies can offer their customers the ability to pay for goods and services using culturally appropriate payment methods.

Ross Breeders has minimized cash transaction volumes and provided a seamless payment experience for their clients by utilizing Cellulants' digital payments platform, Tingg.

Customers can now pay for various products at Ross Breeders depot using any mobile money network, including Chicken Feed, Day-old Chicks, and Supreme Chicken. Tingg enables customers to pay securely and efficiently, while Ross Breeders can collect and manage their payment procedures on a single platform.