What are the Upcoming Trends that Will Reshape the Food Delivery Industry?

The massive potential of the market has resulted in the proliferation of many online food ordering and delivery websites, each with its Unique Selling Proposition (USP).

FREMONT, CA: Online food ordering and delivery businesses are witnessing a paradigm shift. Food delivery players, such as Just Eat, Grubhub, UberEats, and Deliveroo, have captured a massive market share with the marketing goodies and bizarre innovations. To deal with the competition and keeping up with the ever-evolving customer demands, the food delivery owners should be aware of the latest trends and technological advancements. 

Here are the top 4 food delivery trends that will shape the industry.

[vendor_logo_first]New delivery channels

Sixty-three percent of Americans have the tendency to abandon digital takeout orders if they have poor customer experience, and 55 percent of US adults want a more accessible online ordering system. Given that, food delivery platforms should simplify the ordering process and allow customers to place orders via all possible channels like social media, virtual assistants, smart devices, cars, and so on.

Order via a virtual assistant

Food giants like Domino's have not stopped with ordering by tweets. The brand has gone to an extent and created a Pizza bot for Facebook messenger named Dom. Now customers can message Dom and place their order with a single word or emoji. Dom also responds to customer inquiries about vouchers and the latest deals. Grubhub has collaborated with Alexa, Amazon's virtual assistant, and this new feature allow the customers to reorder any of their last three purchases on Grubhub. When a customer informs Alexa what they want to order, Alexa places the order and instantly announces the estimated delivery time. Just Eat has inculcated Alexa's reordering skills as well. Since the company backs up the new Echo Show, customers can order food in a hassle-free manner by voice, check the courier's location, and change their orders on the fly.

Millennials as key drivers

Millennials are the most critical audience for food delivery services as they spend the highest share of their budgets on food compared to other generations. With this fast-paced lives, Generation Y is more inclined to eat in quick-service restaurants and order food delivery. Technomic's Generational report cites that in 3 out of 5 cases, Millennials order food or visit a restaurant for takeouts. With a higher spending power, though, Millennials have more critical requirements such as effortless ordering, instant delivery, one-step checkout, gamification, and more.

With the advent of modern smart devices and an abundance of food delivery businesses, the customers' demand is increasing with every passing day. But to stay at par with the demand, many competitors are ready to deliver tasty food at cheaper rates, faster, and better customer experience.

See Also: Top Gamification Solution Companies